Nexus — Headless Global Commerce & Merchandising Engine
Sub-second global shopping experience engineered for multi-currency scale.
A lightning-fast headless ecommerce platform built with Next.js App Router and Shopify Storefront GraphQL, serving 14 international markets with localized currencies and sub-second page transitions.
Conversion Rate — Overall mobile conversion rate jumped from 1.9% to 2.8% within 90 days of launch.
Business challenge & context.
Operational Bottleneck
A global lifestyle brand was suffering from 4.2-second mobile load times on a monolithic platform, resulting in abandoned carts and flat international sales.
How Might We Statement
“How can we achieve sub-second page transitions globally while supporting localized catalogs, currencies, and real-time inventory across 14 countries?”
What Infinity Design delivered.
Data-backed research insights.
We grounded every interaction pattern in verifiable behavioral data rather than speculative assumptions.
Every 100ms improvement in page speed generated a measurable 1.2% lift in mobile conversion rate.
Showing local currency and duties upfront increased international checkout completions by 44%.
Workflows & ergonomics.
Edge-rendered product pages with instant optimistic cart additions
Clean visual search with live autocomplete and predictive SKU recommendations
Key Features & Performance Specs.
Sub-Second Edge Rendering
Static product page generation with incremental static regeneration on inventory changes.
Instant Cart & One-Click Checkout
Optimistic UI state with instant slide-out cart and Apple Pay / Google Pay express checkout.
Engineered With
Real commercial impact.
Conversion Rate
Overall mobile conversion rate jumped from 1.9% to 2.8% within 90 days of launch.
Global Page Speed
100/100 Core Web Vitals score maintained across all 14 international regional domains.
Q4 Online Revenue
Record-breaking holiday shopping season with zero downtime during peak Cyber Week traffic.
“Switching to Infinity Design's Next.js architecture transformed our business. The speed is addictive, and our international sales immediately surged.”
Camille Laurent
Head of Digital Commerce, Nexus Retail Group